DTH
Shemaroo Entertainment, Videocon d2h launch religious channel
MUMBAI: Shemaroo Entertainment has joined hands with Videocon d2h to launch a 24 hr ad free devotional channel “d2h Darshan” according to a press release filed at the bourses by Shemaroo. The channel plans to offer a wide variety of religeous and religion related content such as temple tourism, jaaps, mantras, kathas, popular bhajans, holy Books etc. d2h Darshan can be subscribed at Rs. 30 per month from 1st Dec 2015 and is available for Videocon d2h consumers on channel number 481..
According to the release, d2h Darshan will also attempt to explain the meaning and significance of important elements extracted from the Vedas and other scriptures. The videos programmed on each day of the week will be as per the special significance of that day devoted to a deity. For example Monday is devoted to Shiva, Tuesday for Ganesha, and so on. The channel also plans to offer customized content around important festivals and various events based on the religious calendar. Shemaroo will draw from its bank of more than 2000 hours of devotional content to specially create this unique service.
Press release quotes
Shemaroo Entertainment Director Hiren Gada said, “Inspite of religion being the way of life in India, there is not enough variety of devotional content available on the television platforms. With the launch of a premium service like d2h Darshan on Videocon d2h, consumers will have access to an array of content. We plan to feature temple documentaries which are almost like a ‘virtual darshan tour’ of some of the most popular shrines across the country.”
Videocon d2h executive chairman Saurabh Dhoot said, “We believe in enriching lives of our valued consumers by providing them varied choice for their entertainment. d2h Darshan is a powerful service which is targeted to a whole segment of viewers who sought these channels as part of their faith and a desire to lead a spiritual lifestyle.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
