iWorld
Shemaroo Entertainment triumphs with 20 wins at Promax India 2023
Mumbai: Shemaroo Entertainment Ltd, one of India’s leading media and entertainment conglomerates, has further solidified its triumphant journey, securing an impressive tally of 20 awards at Promax India 2023, in contrast to the 13 awards it had garnered in the previous year. As a testament to its creativity and innovation, Shemaroo claimed victory in highly competitive categories.
Promax Awards, renowned globally as the epitome of excellence in entertainment marketing and design, have recognised Shemaroo’s exceptional contributions. Among the remarkable achievements, Shemaroo Bagged 13 Gold in the categories of Best Editing, Best Promo Team, Best Movies Promo, Best Directing – Above 60 Sec, Best Copywriting, Something for Nothing, Best Traditional Animation, Best Programme Campaign, Best Launch Campaign (In-House), Best Originated Promo (In-House) – Above 60 Sec, Best Original Music/Score W/O Lyrics, Best Use of Licensed/Adapted Music, Best Sound Design. The remaining seven were Silver awards for Best Brand Image Promo (In-House), Best Themed Campaign, Best Special Event Promo, Most Outstanding Design in Promotion, Best Traditional Animation, Best Key Art, and Something For Nothing.
“Winning 20 awards at Promax India 2023 is a moment of immense pride and joy for us at Shemaroo Entertainment. We are absolutely thrilled to have won Gold for Best OAP Team for three consecutive years. These accolades stand as a validation of our team’s exceptional talent, creativity and dedication. We remain committed to pushing the boundaries and delivering excellence in the world of entertainment.” – Shemaroo Entertainment Ltd COO Arghya Chakravarty.
Shemaroo Entertainment’s journey, spanning over six decades, has consistently upheld its reputation as a dynamic and pioneering force. These accomplishments come as a result of the company’s continuous drive to evolve, innovate, and set new benchmarks in the media and entertainment domain.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
