iWorld
Shemaroo Entertainment signs catalogue deal with Spuul India
MUMBAI: Shemaroo Entertainment has signed another catalogue deal with Spuul, the popular online streaming service for Indian cinema. The companies have come together to create a larger library on the digital platform in order to offer an enhanced viewing experience online.
Speaking about this new deal, Spuul VP content Girish Dwibhashyam said, “As one of the leading providers of Bollywood content to viewers across India, Pakistan, UK, US and Middle East, we are constantly investing in growing our library by adding new, popular and in many cases, classic titles to our list. Our association with Shemaroo is yet another step in this direction.”
Shemaroo Entertainment Ltd director Jai Maroo said, “With ever growing number of consumers on the digital platform, we are sure that our association with Spuul will further boost the customer base. We have already been working with Spuul to make our content available through their platform and have seen them grow over the past couple of years. We are glad to be able to work with them and grow this opportunities even further.”
The two industry giants have been working closely to encourage legitimate consumption of Indian Cinema on digital media. In addition to a large selection of free movies, the platform offers movies with premium subscription option.
The platform now offers its viewers a wider catalogue that includes contemporary hits from Shemaroo like Mujhse Shaadi Karogi, The Dirty Picture, Sarfarosh, Black and evergreen movies like Kaalia, Namak Halal, Shiva, Majboor, Amar Akbar Anthony, Don and Anamika, etc.
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ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
