iWorld
Shemaroo Entertainment promotes Diversity with the Confluence initiative
Mumbai: This International Women’s Day marks an important moment for Shemaroo Entertainment Ltd. as it celebrates the impact of its Diversity, Equity and Inclusion (DEI) initiative, “Confluence – Where Diversity Becomes Strength,” launched this year in January. Committed to promoting DEI, Shemaroo has achieved a significant milestone with women now constituting 25 per cent of its workforce, reflecting a strong emphasis on gender diversity and increased representation of women across various levels.
To catalyze this transformative journey, Shemaroo has implemented a suite of initiatives – from flexible working hour policies to the creation of a nurturing mother’s room for new mothers, and the facilitation of sensitization workshops, Shemaroo ensures every employee feels valued and supported.
Central to this ethos are internal communities like “Femme Power” and “Sisters In Shemaroo (SIS),” providing a haven where women can exchange insights, receive mentorship, and revel in shared triumphs, nurturing a culture of mutual respect and inclusivity.
Speaking about ‘Confluence’ and its significance to the organisation, Shemaroo Entertainment Ltd CEO of Hiren Gada said, “At Shemaroo, inclusivity is not just a principle; it’s ingrained in our ethos. From our very inception, we’ve held the firm belief that diversity strengthens us, and women have been an integral part of our journey. We’ve always honoured and recognized their power, understanding that their contributions are essential to our success. As we celebrate International Women’s Day, we reaffirm our commitment to fostering an environment where everyone feels valued, respected, and empowered to thrive.”
Elaborating upon the initiatives Shemaroo Entertainment Ltd COO Arghya Chakravarty. said, “With the launch of our ‘Confluence’ initiative, we embrace the power of diversity, equity, and inclusion to drive meaningful change. Our commitment is not just about celebrating women today; it’s about fostering a culture where everyone, regardless of gender or background, feels equally empowered to contribute to our collective success.”
Human Resources head Shiza Ansari added, “Our ‘Confluence’ initiative has been vital in promoting inclusion at Shemaroo. It has sparked conversations about diversity and inclusion, encouraging everyone to share their stories and perspectives. By embracing diversity, we’re making sure that every voice matters and every person is included. We are looking forward to a future where equity and inclusion are even stronger.”
Aligning seamlessly with the International Women’s Day 2024 theme – “Inspire Inclusion,” Shemaroo transcends gender boundaries, extending its DEI initiatives to embrace all diverse groups. By promoting dialogues on the challenges men encounter in the workplace, Shemaroo champions a holistic approach to inclusion, ensuring every voice resonates in the corporate landscape.
As an important step towards progress in DEI, Shemaroo’s “Confluence” initiative emphasises the significance of inclusive practices. By embracing diversity and augmenting equity and inclusion, Shemaroo is committed to continually enhancing its workplace, ensuring every voice is heard, and every individual is equally empowered to succeed.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
