Movie Channels
Shemaroo Entertainment onboards Mohan Gopinath as business head – Bollywood
Mumbai: Shemaroo Entertainment has announced the appointment of Mohan Gopinath as its business head – Bollywood. In his new role, Mohan will be responsible for driving the Bollywood business of Shemaroo.
Mohan comes with 25 years of rich experience in the media and broadcasting space across various functions. Mohan was with Zee Entertainment for almost two decades and then he co-founded the Bengali movie channel Aamar Cinema and Hindi general entertainment channel, Azaad TV. He was an advisor on the launch of Viacom’s movie channel Rishtey Cineplex as well.
Shemaroo has one of the largest repositories of Bollywood content both premiere and classic. It owns the rights to iconic movies such as “Amar Akbar Anthony”, “Hunter”, “Jab We Met”, “Beta”, amongst others.
Recently, Shemaroo FilmiGaane YouTube channel, which hosts its library of Bollywood songs, crossed 60 million subscribers. According to the data by influenex.com, the channel ranks third amongst the most popular music YouTube channels in India.
It has a monthly viewership of 500+ million and it attracts around 15+ million views per day.
“We are elated to have Mohan join the Shemaroo family. We have ambitious growth plans to expand and monetize our Bollywood content and therefore Mohan’s expertise and seasoned business acumen would strengthen our foothold in the market while scaling the business,” said Shemaroo Entertainment CEO Hiren Gada. “Mohan’s appointment is aptly timed as we are getting ready for the leap to lead the exciting digital future of entertainment.”
“Bollywood has always been an integral part of Shemaroo. We all have fond memories of watching some of the iconic Bollywood movies on various Shemaroo platforms,” said Shemaroo Entertainment business head – Bollywood Mohan Gopinath. “I am thrilled to take this role as I look forward to working with this dynamic team to steer the expansion of this category using my expertise.”
Mohan holds an MBA degree from Mumbai University and some of his core competencies include capital raising, company management, product development, budget management, new business development, strategic alliances, and negotiations, amongst others.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
