iWorld
Shemaroo Entertainment launches new comedy show
MUMBAI: Content powerhouse Shemaroo Entertainment has added another big show in its comedy catalogue with the launch of BHARTI KA SHOW – ANA HI PADEGA. The show hosted by comedian Bharti Singh will have 13 episodes and go on air from 3 November. The show will be available on Shemaroo Entertainment’s comedy services on DTH platforms like Tata Sky Comedy, Comedy Gali on Airtel Digital TV, Comedy Active on Dish TV and Comedy Active on Videocon D2H.
“The comedy genre is redefining a lot of media platforms in India. We are in exciting times and at Shemaroo we understand the pulse of our audience and provide 24/7 comedy services to our consumers sitting across the globe through our various platforms. Our association with Bharti Singh for the upcoming comedy show, Bharti Ka Show – Ana hi Padega, will surely take the viewers on a joy ride. I am sure this show will take the entertainment levels a notch higher,” Shemaroo Entertainment CEO Hiren Gada said.
The show will see a host of TV celebs coming in and will be given various tasks to perform on the show by Singh while it will start with a stand-up comedy segment by the host herself. The episodes will end with the invited celeb getting roasted. The 13-episode series will see celebs like Krushna Abhishek, Sudesh Lehri, Karan Wahi, Ada Khan, Rithvik Dhanjani and many more taking the hot seat. A brand-new episode will be released every Saturday at 9 pm and a repeat telecast will run on Sundays.
“After doing a lot of stand-up comedies and cracking many a jokes on people, I am very excited to have got an official platform to roast celebrities and comedians. I am truly obliged and thankful to one of the pioneers of the entertainment industry, Shemaroo Entertainment, for giving me such a platform for my brand-new show Bharti ka show – Ana hi Padega. This show being my first show after marriage is very close to my heart. My excitement levels are at the peak as this is something which I do off the camera, but now my fans will see me doing the same on camera,” Singh said.
e-commerce
American Express to acquire AI startup Hyper to boost automation
Deal targets expense management as AI reshapes corporate spending tools.
MUMBAI: From receipts to robots, the expense sheet is getting a brain upgrade as American Express moves to bring artificial intelligence into the heart of corporate spending. The company has announced plans to acquire Hyper, a relatively young but fast-rising startup founded in 2022 that builds AI-powered agents capable of organising expenses, generating reports, verifying compliance with budgets and policies, and nudging users with timely reminders. The deal, expected to close in the second quarter of 2026, underscores a growing shift among financial institutions to automate traditionally manual, time-heavy workflows.
Hyper counts Sam Altman among its backers, adding a layer of Silicon Valley credibility to the acquisition. While financial details remain undisclosed, the strategic intent is clear: deepen automation capabilities and sharpen American Express’s position in the competitive corporate spending ecosystem.
The two companies are not strangers. They previously collaborated in 2024 on a co-branded credit card product, suggesting that the acquisition is less a cold buy and more an extension of an existing relationship. With this move, American Express is effectively bringing that capability in-house, aiming to embed AI directly into its commercial services stack.
Chief executive Stephen Squeri had already signalled the direction of travel in a recent shareholder letter, describing AI as a “structural shift” in how businesses operate. The Hyper acquisition appears to be a direct response to that shift, particularly in expense management, where processes such as approvals, compliance checks and reporting remain ripe for automation.
Alongside the acquisition, the company is also expanding its product suite. A recently launched business credit card offers cashback and benefits at an annual fee of $295, with another card expected later this year moves that complement its broader push into commercial services.
Taken together, the strategy points to a future where managing expenses may require fewer spreadsheets and more algorithms. For American Express, the bet is simple, if businesses are rethinking how work gets done, the tools that power that work need to evolve just as quickly.
