GECs
Shemaroo crosses the 60-year landmark in style
Mumbai: Shemaroo is celebrating 60 years of entertaining the country’s consumers and the entertainment ecosystem. And it’s been a journey full of dynamism and agility.
Shemaroo said they have been the entertainment industry’s favourite muse for over six decades, and by catering to various types of audiences, it has consistently exceeded its consumers’ content expectations.
The company has an array of experienced professional talent and a reframed organisational structure, ushering in a new and exciting chapter. Shemaroo has stayed true to its youth essence with newer offerings, foraying into new-age advances like OTT, focusing on rapidly-growing digital video platforms like YouTube, and making huge strides into Bollywood as well as new regional content. The robust broadcast network now includes three TV channels, which have attracted exceptional viewership in a short period of time.
Speaking on the milestone, Shemaroo CEO Hiren Gada says, “60 years in the entertainment industry is a watershed moment for us, and we are grateful to all our customers who have consistently showered us with love. Through our innovative and agile approach, we will continue to enhance the experience of entertainment consumption in India by providing tremendous value to our customers.”
Talking about the exciting road ahead, Shemaroo COO Arghya Chakravarty said, “Shemaroo’s legacy and trust are built upon the ability to embrace change and entertain India in the most innovative ways. We are set to embark upon the new path by taking giant strides in the consumer facing market with a seasoned team of professionals and an ever-increasing arsenal of impressive content.”
Staying true to its promise and tagline of “India Khush Hua,” the 60-year-old company Shemaroo has already cemented a significant presence in the OTT, broadcast, and digital video spaces and further aims to strengthen its roots by being at the forefront of all entertainment revolutions in the future.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
