iWorld
Shemaroo cautiously optimistic on Indian Rlys’ entertainment service bid
MUMBAI: Well, it may be one of the 24 media and tech companies that have evinced initial interest in providing wi-fi delivered entertainment on demand content to passengers of Indian Railways, but Shemaroo Entertainment is still evaluating the business proposal. Reason: it involves investment of billions of rupees in setting up the whole system, especially on moving trains that may pass through broadband dark areas, which is a technologically challenging work.
Shemaroo whole time director & CFO Hiren Gada told indiantelevision.com, “It is a technically complicated work. It involves latest technology access, hardware components and a big capex investment. The technology involves giving access to content via a wi-fi platform that will work within a rail coach when the train is moving.”
According to Gada, an in-house team is preparing a business plan to get a “better sense” of the potential costs and return on investments though, admittedly, the Indian Railways do offer captive eyeballs. “Once we have worked out the costs and equipments needed to put the mechanism in place, we’d make a final decision. If revenues don’t match up to our costs, then it may not be viable for us to bid,” he added.
The Indian Railways’ local wi-fi network will be available to everyone on board via a distribution box and passengers will be able to log in through their phones or other smart devises to access the entertainment content, according to some media reports.
Shemaroo, along with 23 other media companies like Viacom18, Zee and Hungama, has shown initial interest in the Indian Railways’ proposal to offer entertainment content on 3,000 trains. The bid will be valid for five years and extendable by another five years.
The proposal that seeks to raise approximately Rs. 5 billion in non-fare revenues is similar to entertainment services offered on all international and some domestic flights by airlines.
According to reports where government officials have been quoted, a distribution box will be installed in the coaches, which will be updated regularly for a seamless experience for passengers. However, it is not clear yet how the Indian Railways proposes to monetize such a service from the passengers.
“Based on the actual revenues that get generated, there could be some additional amount that Railways may share (with the service provider) if the revenue reaches a certain level,” Gada explained the revenue share model proposed by the Indian Railways.
The tender documents are slated to be opened in the afternoon of 24 August 2017 after bidders have made their final submissions. Only one service provider (successful bidder) will be permitted per designated sectors. The project is being tendered on a revenue sharing model.
The project shall be executed on a build operate and transfer model. Some of the pre-qualification demands made by the India Railways include the prospective bidders/consortium members having relevant experience in
India or abroad in providing i) content either as content IP owner/linear broadcaster/aggregator/ OTT player (ii) in providing technology solution in entertainment domain for transport/Railways sector and (iii) experience in monetisation of content through either advertisements or subscriptions.
Can this project help in making more enjoyable a journey on Indian Railways, apart from the scenic beauty of the country’s hinterland that is visible on long-haul trains? Only once the service starts, the question, probably, would get answered.
ALSO READ:
Jet Airways partners with Cineplay for on board entertainment
Virgin America signs on Disney, Fox, Paramount & Warner Bros for in-flight content
Akshar Advertising bags bulk ad tenders for Mumbai railway stations
iWorld
Samay Raina returns with Still Alive, confronts 2025 controversy in bold comeback special
Comeback set tackles controversy, blending humour with raw storytelling
MUMBAI: Samay Raina is set to release his new stand-up comedy special, Still Alive, on YouTube on April 7, 2026, marking a high-profile return following a turbulent year.
The trailer for the special dropped on April 5, offering a glimpse into what Raina describes as a raw and unfiltered set that leans as much on honesty as it does on humour.
Positioned as a comeback of sorts, Still Alive draws heavily from the controversy surrounding his show India’s Got Latent in early 2025. The episode led to legal trouble, multiple FIRs, and a lengthy six-hour interrogation by the Maharashtra Cyber Cell, placing the comedian at the centre of intense public scrutiny.
Rather than sidestep the episode, Raina leans into it. The special reflects on the fallout and his personal journey through it, blending observational comedy with moments of emotional candour. Early audience feedback from live performances suggests the tone is less about rapid-fire punchlines and more about storytelling with bite.
The special was filmed during his global Still Alive & Unfiltered tour, which ran from August 2025 to early 2026. The tour saw Raina perform across major international venues, including the Madison Square Garden Theatre in New York, a milestone that places him among the youngest Indian comedians to take that stage.
The title itself signals resilience. “Still Alive” is a nod to navigating both legal and public backlash while choosing to remain unapologetically authentic, a theme that appears to anchor the set.
With the special set to premiere online, all eyes are now on how audiences respond to a performance that promises equal parts reflection and wit. For Raina, the message is clear. He is not just back, he is ready to be heard on his own terms.






