iWorld
Shemaroo acquires mobile rights for live video content distribution of Lalbaugcha Raja
MUMBAI: For the fifth consecutive year, Shemaroo Entertainment has acquired the exclusive video content rights of Lalbaugcha Raja for mobile platforms.
Consumers will now be able to enjoy aarti, live darshan and many more videos of Lalbaugcha Raja anywhere and anytime on their mobile handsets. All they need is to send an SMS – ‘SELBR’ to 56060. They will receive a link on their mobile via which they can access the content.
Live darshan of Lalbaugcha Raja will be available from 17 September, 2015.
Shemaroo Entertainment will distribute content to all telecom operators. The company will also provide live feed of the deity to selected mobile apps with good subscriber base to reach to a wider audience.
During the 10 days of Ganesh Utsav, around 1.5 million devotees come each day to seek the blessings of Lalbaugcha Raja. This number has been growing every year.
Shemaroo Entertainment director Jai Maroo said, “We feel happy to be once again be blessed with the opportunity to offer darshan of Lalbaugcha Raja to the devotees. There are millions of people who believe in Lalbaugcha Raja, but not all of them are able to come for his darshan. They can now easily watch the Raja live on their mobile handset.”
“We not only plan to tie up with the telco giants but also join hands with popular mobile apps to make sure that we reach to the maximum number of the devotees,” he added.
Lalbaugcha Raja Sarvajanik Ganeshostav Mandal secretary Sudhir Salvi added, “We are glad to partner with Shemaroo for the fifth consecutive years to distribute content of Lalbaugcha Raja to his devotees through mobile platform. The divine power of prayers offered to the deity here is fulfilled, but not all the devotees get the opportunity to get his darshan. Our association with Shemaroo will help people across the country to get live darshan of their God anytime and on any network.”
iWorld
Meta launches AI connectors for ads in open beta
Tools enable campaign creation, reporting and insights via AI platforms.
MUMBAI: If ads were once about gut feel, Meta now wants them run on autopilot with AI riding shotgun. The company has unveiled its Meta ads AI connectors in open beta, a move aimed at embedding campaign creation, management and analysis directly into the AI tools advertisers already use. The push reflects a broader shift in digital advertising: from platform-led workflows to AI-assisted, cross-tool execution.
At the heart of the rollout are Meta’s ads model context protocol (MCP) server and a command line interface (CLI), which together allow advertisers to securely link their ad accounts to AI agents. The promise is straightforward real campaign data, not generic prompts, powering decisions across workflows.
The connectors are designed to streamline multiple layers of campaign management. Advertisers can generate detailed performance reports, create and edit campaigns using natural language, manage product catalogues, and diagnose signal quality, all without leaving their preferred AI environment.
Meta is also leaning into ease of adoption. For MCP, the company says setup requires no coding, developer credentials or API integrations, positioning the tools as accessible for businesses of varying sizes and technical maturity.
The launch complements Meta’s existing AI business assistant within Ads Manager, which focuses on recommendations and troubleshooting inside the platform. The connectors, by contrast, extend that intelligence outward into third-party AI tools that marketers increasingly rely on for cross-channel planning and automation.
The underlying strategy is clear: instead of forcing advertisers deeper into its ecosystem, Meta is meeting them where they already work while still keeping its data and ad infrastructure at the core of decision-making.
As AI continues to reshape how campaigns are conceived and executed, Meta’s latest move signals a future where managing ads may feel less like operating software and more like having a conversation.
