iWorld
ShareChat breaks Janmashtami’s wishing record!
Mumbai: In a remarkable feat of unity and celebration, ShareChat, India’s leading social media platform, has set a new record for the maximum number of wishes shared online garnering a place in the India Book of Records. On the occasion of Janmashtami, ShareChat users shared 21.7 million wishes and set a spectacular record-breaking achievement that has captured the trend of how Indian festivals are celebrated.
ShareChat’s Janmashtami celebrations were a huge success, with over 800 million views generated on overall Janmashtami content. 26 per cent of all shares happened in the morning hours seven – nine a.m. slot, suggesting that people were eager to start their Janmashtami celebrations early.
ShareChat also saw a number of live broadcasts of Janmashtami celebrations from different temples like the Krishna Temple, Mathura and Vrindavan, Hare Krishna Hill, Bangalore, Iskcon Temples across India, Dwarkadhish Temple, Gujarat and Guruvayur Temple, Kerala. These live sessions garnered over two million views. Additionally, ShareChat users spent over 19 million minutes engaging in heart-warming discussions and captivating stories on ShareChat live audio chatrooms on Janmashtami.
ShareChat & Moj senior director, content strategy and operations Shashank Shekhar said, “ShareChat is the beating heart of India’s celebrations, where tradition meets the digital age. We are thrilled to have set a record for the maximum number of wishes shared on a festival online. Our platform’s position to bring people together, ignite conversations, and spread festive joy has been demonstrated in this spectacular achievement.”
India Book of Records – operations manager Sugata Das said, “Festival celebrations have seen a transformational shift in the digital era. Most festivals are now celebrated online with wishes being shared digitally. This is a remarkable achievement and a testament to ShareChat’s popularity as a platform for people to connect with each other and celebrate their culture and traditions. We congratulate ShareChat and its users on this achievement.”
The top three languages users that interacted with Janmashtami content on ShareChat were Hindi, Marathi, and Rajasthani. Janmashtami wishes content on ShareChat received 336.8 million views, suggesting that people were not only eager to share their greetings with each other but also loved consuming the devotional content on this auspicious occasion.
iWorld
Blackcab Agency Network wins Avion India digital mandate
Creative agency to lead social strategy, content and performance marketing for aviation training centre.
MUMBAI: Blackcab just took off with a high-flying client because when your brand needs altitude in digital skies, you don’t wing it, you hire the jet fuel. Blackcab Agency Network has been appointed as the digital strategy and brand building partner for Avion India, Mumbai’s first DGCA-approved full flight training simulator facility located at Juhu Airport.
The mandate sees Blackcab handling Avion India’s end-to-end digital presence, including social media strategy (Instagram, Facebook, Linkedin, Youtube), content creation, performance marketing and campaign execution. The agency will produce on-site content showcasing simulator sessions, student journeys and behind-the-scenes glimpses of pilot training.
The partnership arrives as India’s aviation sector experiences robust growth, with rising demand for skilled pilots and aviation professionals. Blackcab’s role will be to translate Avion’s technical training environment into compelling, aspirational digital narratives that connect with students exploring careers in aviation.
Blackcab Agency Network co-founder Aayush Bansal said, “Our role with Avion India is not just to tell a story, but to build a structured digital ecosystem that drives measurable results. From managing social platforms to creating performance-led campaigns, we are ensuring every touchpoint builds awareness, engages aspiring pilots, and supports student intake.”
Avion India director Parth Mulay added, “We started Avion with a simple vision, to build a training environment where pilots truly feel prepared for real airline operations. Blackcab has helped us present our simulators, infrastructure, and the real pilot journey in a way that feels authentic and inspiring for aspiring pilots.”
The appointment marks Blackcab’s expansion into the aviation training sector while strengthening its portfolio across diverse industries.
In a sky where ambition needs clear runway signals, Blackcab isn’t just flying the brand, it’s giving future pilots the digital navigation they need to soar.
