Movie Channels
Shagun TV launches new game-show Jodi No 1
MUMBAI: Earlier this year, Shagun TV, country’s first 24-hour wedding entertainment channel, was launched with a promise to have shows that were not only unique but also exciting to all matrimonial-related matters, whether it’s astrology, shopping or honeymoon travel planning.
Trying to stay true to its theme, the channel is launching its first game show Jodi No 1.
The game-show will try to explain the importance of marital relationship through each of its round. It will witness the participation of four married couples who will be tested on the grounds of compatibility. And the couple winning the majority of rounds will be the winner of the episode and will move closer to the trophy of Jodi No 1.
The game show will highlight the importance of marital relationship through each of its round
The sequence of rounds will try to see how well are the couples aware of each others likes and dislikes, how quickly they understand each others non verbal quos, how well is their understanding about rituals and customs of marriage, how much romance is instilled in their relationship and how much fun factor exists between them.
“It is a niche channel and will cater to only a limited audience. So it is hard to say how will the channel or the show work,” says a media planner who went on to state the example of a matrimonial show, aired on a leading GEC a few years back and hosted by an actress, failed to garner much ratings.
The one hour show will be hosted by actor-cum-anchor Agastya Jain and Sugandha Sharma and will be aired from 30 August, every Friday to Saturday, 8 pm onwards.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
