GECs
SET Asia launches in Germany via Primacom
MUMBAI: Sony Entertainment Television Asia (SET Asia) recently launched in Germany following the signing of a distribution deal with the pay-TV platform Decimus GmbH of Mainz-based cable operator Primacom. The announcement was made by SET Asia executive vice-president international business Rajan Singh.
Singh said, “There is a huge Asian community in Germany and SET Asia is now very pleased to be able to bring them the quality programming that millions around the world already enjoy. Viewers in Germany will be in for a real treat straight away as we present India, Pakistan and Australia live and exclusive in the Videocon Cricket Cup from 21 August.”
Decimus GmbH managing director Stephan Königfeld said, “We are happy to add SET Asia’s programme colour to our bouquet, as the general interest in Bollywood films, South Asian serials and music goes further than just the South Asian community in Germany.”
As per the deal, from 1 August 2004, SET Asia has been available as an à la carte premium service priced at 9.95 euros per month. During August, the channel will be available free-to-air. After this promotional free month, viewers would have to subscribe to the channel via Primacom.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
