GECs
SET Asia announces ‘Boogie Woogie’ auditions in UK
MUMBAI: While reality is making in a huge come-back in India, seems like even Sony’s UK audience is quite keen on the talent hunts. Sony entertainment television Asia is looking out for UK based shows for its international audiences.
For starters, the channel will be holding UK auditions for dance talent hunt Boogie Woogie. The finalists will compete with other contestants from around the world.
According to media reports, a series of auditions are planned to take place across the country as the suspense builds towards the UK finals. The contest features a junior category for 6-15 year olds, and a senior category for 16-22 year olds.
The channel invited participants to take part in the hit show: “So you’ve got friends and relatives who say that you’re a really good dancer. Well now is your chance to prove it! Please ring the Mela Organisers to find out where your nearest audition is being held as demand is expected to be high. There is a possibility that you could register on the day subject to availability.”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
