Kids
‘Sesame Street’ heads to Cambodia on Apsara TV-11
MUMBAI: The Sesame Street gang is heading for Cambodia and will be airing on Apsara TV-11 in Phnom Penh from 13 December. The show will be called Sabai Sabai Sesame (Happy Happy Sesame).
It is a version of Sesame Street specially adapted for Cambodia and features animation, mini documentaries and muppet segments. The series, broadcast in Khmer, the native language, will air twice weekly.
Children in Cambodia will learn basic literacy, numeracy and social skills with the help of the furry, fun and friendly muppets.
Sabai Sabai Sesame is produced by Educational Television Cambodia (ETC), a project of World Education. The programme has been funded by the United States Embassy in Phnom Penh.
“As an organisation dedicated to encouraging children to reach their highest potential, we are excited that the children of Cambodia will have the opportunity to laugh and learn through playdates with Elmo and Grover,” said Sesame Workshop president and CEO Gary E Knell.
“In addition to the educational value of broadcasting Sabai Sabai Sesame, it has been tremendously gratifying to work with the many talented Cambodian actors, musicians and television technicians who made the production possible. Our partners at Babel Studios and Seven Colours have done superb work dubbing Sesame Workshop’s program into Khmer. When Cambodian children see muppets speaking their language, their mouths drop open in utter amazement,” said ETC president and CEO Peter Wilson.
US Embassy ambassador in Phnom Penh Joseph A. Mussomeli said, “I well remember how much my own children enjoyed Sesame Street when they were young, and how much they learned from Big Bird, Bert, Ernie, and the whole Sesame Street gang. Personally, I learned the most from Oscar the Grouch! But I am very happy that Cambodian children will now have the opportunity to experience this unique educational program.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
