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SES and MNC sky vision sign capacity deal for DTH market growth
MUMBAI: SES and MNC Sky Vision, Indonesia‘s premier satellite Pay-TV provider with its well-known brand, Indovision, has announced an agreement to provide capacity on the SES-7 satellite to support Indovision‘s future Chinese-language direct-to-home (DTH) package.
The multi-transponder and multi-year deal provides Indovision with access to the Ku-band capacity aboard SES-7 at the prime orbital location of 108.2 degrees east. Indovision intends to offer more than a dozen Chinese language channels using the capacity, which would allow Indovision to reach a niche audience segment in Indonesia‘s fast-growing pay-DTH market, beyond its current base of more than 2 million subscribers. Use of the capacity by Indovision is subject to regulatory approval.
Rudy Tanoesoedibjo, CEO of MNC Sky Vision, said, “We see continued growth in the pay-DTH market in Indonesia and are delighted to be able to leverage SES‘ global network and deep industry expertise to broadcast more content to meet the diverse needs of our subscribers in Indonesia.”
“The increasing maturity of the Indonesian pay-DTH market requires pay-TV operators to react swiftly in meeting the demands of different audience segments, as Indovision has done with the new Chinese-language pay-DTH offering. We are pleased to be the satellite operator of choice for Indovision and look forward to supporting Indovision‘s fast and robust growth strategy in this important market,” said SES sr. VP commercial Asia-Pacific and Middle East Deepak Mathur.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
