Applications
Senet-SenRa tieup to help CSPs & MSOs for India IoT opportunities
MUMBAI: Senet, the first and fastest growing provider of secure, public, low-power wide-area networks (LPWANs) and Managed Network Services for Internet of Things (IoT) applications supporting the LoRaWAN™ protocol, has announced that it has partnered with SenRa Tech Pvt. Ltd., a Low-Power Wide-Area Network provider deploying LoRaWAN connectivity throughout India.
SenRa is utilizing Senet’s cloud-based Managed Network Services for IoT (MNSI). Senet’s MNSI solution allows SenRa to flexibly deploy LoRaWAN services on its local physical assets, supervise the network infrastructure, manage connectivity and control roles and access rights within a reliable and scalable solution. This in turn allows SenRa to accelerate the delivery of its IoT and Machine-to-Machine (M2M) network services for customers providing solutions in industries such as water metering and management, agriculture, building infrastructure and smart cities. Analysts project the IoT market in India to grow at almost 30 percent per year and reach a forecasted value of $15 Billion by 2020.
Senet announced its Managed Network Services for IoT last week as part of its strategy to leverage a combination of its knowledge and experience gained running the largest LoRa IoT network in North America and its world class OSS and BSS software to partner with global Communication Service Providers (CSP), cable multiple-system operators (MSO) and application providers to rapidly take advantage of IoT opportunities. Senet’s MNSI solution also can be used to partner with application providers who have built public or private LoRa-based networks, who would rather focus on their core application business instead of managing a network. Senet’s Managed Network Services allows communication firms and application providers anywhere in the world to easily and completely deploy LoRaWAN IoT services on their existing infrastructure or Senet’s public network. MNS will rapidly accelerate time-to-revenue and securely activate, monitor and provide scale to support thousands, and ultimately millions of devices across a broad range of business models.
“Senet is excited to be working with SenRa to meet the exploding demand for IoT solutions in India,” said Bruce Chatterley, CEO & President at Senet. “Senet’s Managed Network Services for IoT enables forward thinking companies like SenRa to deploy highly-secure and scalable LoRaWANs under their own brand with minimum time-to-market and the lowest possible capital expenditure and cost of ownership structure.”
SenRa’s LoRaWAN roll out is currently underway and the company is committed to contributing to the evolution of the LoRaWAN ecosystem, including recently joining LoRa Alliance™, one of the fastest growing IoT alliances with more than 500 members.
“Senet’s unparalleled experience in scaling and managing LPWANs made selecting their Managed Network Services an easy choice,” said Ali Hosseini, Chief Executive Officer of SenRa. “India aims to capture a 20 percent share of a global 300 billion dollar IoT market opportunity in another five years. The best way for us to support this growth is by partnering with market leaders and technology innovators like Senet who are proven capable of meeting the diverse challenges emerging in the M2M and IoT space.”
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
