Gaming
Segwise’s AI puts a creative spin on Ad performance for game publishers
MUMBAI: When it comes to digital ads, knowing what works is half the battle. Segwise, the AI-first User Acquisition (UA) platform, has unveiled its latest game-changer Creative Analytics and Insights, an AI-powered tool that dissects ad creatives to pinpoint what’s boosting engagement and what’s dragging performance down.
For mobile game and app publishers, the struggle to manually track and analyse creative elements like backgrounds, characters, emotional hooks, and calls-to-action is a time-consuming puzzle. Segwise’s multimodal AI eliminates the guesswork by automatically tagging creative components across all major ad networks, helping publishers optimise their ads for better returns.
“We believe AI will soon be the backbone of every UA team,” said Segwise co-founder and CEO Brijesh Bharadwaj. “We built this platform to automate the tedious parts of campaign analysis so marketers can focus on strategy and scaling their ROAS.”
Adding more firepower to Segwise’s vision is PeopleFun Games former CEO Carol Miu who joins as an advisor. “Better monitoring and granular creative analytics can mean millions in ad savings. Segwise is building a UA platform that makes this effortless, and I’m excited to be part of the journey,” she said.
The Creative Analytics AI Agent compiles and analyses creative data across networks and geographies, revealing trends, detecting creative fatigue, and ensuring UA teams spend smarter, not harder. It’s the second addition to Segwise’s fast-growing AI-driven UA platform, following its AI Campaign Monitoring and Alerting Agent, which was voted number one Marketing Product of the Week on Product Hunt last year.
Gaming
IICT signs three MoUs to boost AVGC-XR and esports
Partnerships with Zenfluencers, Yologram and Eruditio at Chennai Gaming Show 2026 strengthen education, XR innovation and nationwide talent outreach.
MUMBAI: IICT has just levelled up the game in a big way. The Indian Institute of Creative Technologies signed three strategic Memorandums of Understanding on 17 April 2026 at the CII Summit FX – India Gaming Show in Chennai, forging alliances with The Zenfluencers, Yologram Style Pvt. Ltd. and Eruditio Consultants to accelerate India’s AVGC-XR ecosystem.
The tie-ups combine IICT’s strengths in education, skilling and research with specialist expertise across esports, immersive technologies and large-scale outreach.
- With The Zenfluencers, IICT will roll out globally benchmarked esports programmes, including joint certification courses, industry workshops, tournaments and masterclasses, creating clear career pathways across the full esports value chain.
- The partnership with Yologram Style Pvt. Ltd. focuses on gaming, immersive storytelling and extended reality (XR), delivering industry-aligned curriculum, faculty mentorship, student showcases and collaborative research in immersive AI and virtual production.
- Collaboration with Eruditio Consultants targets awareness, accessibility and career alignment, with nationwide counsellor training, institutional engagement and structured guidance frameworks to reach students beyond Tier-1 cities.
IICT CEO Vishwas Deoskar said, “As the AVGC-XR sector evolves at a rapid pace, strong collaborations between industry and academia are essential. These partnerships will create meaningful impact across education, innovation and outreach.”
Yologram Style Pvt. Ltd. founder Aditya Mani added, “AI-driven creator worlds are transforming games into engines of culture, commerce and careers. Together we aim to empower a generation to build immersive futures.”
Eruditio Consultants founder Indrajit Ghosh noted, “This is not just about awareness, it is about building a structured ecosystem that connects aspiration with opportunity.”
The Zenfluencers CEO Atharva Gupta said, “This MoU is a big unlock moment for the esports ecosystem in India. We’re building a structured pipeline for talent across the full stack.”
By bringing together academia, industry leaders and ecosystem players, IICT is creating scalable models that blend cutting-edge skills with real-world relevance. In a sector racing toward the future, these three partnerships ensure India’s next generation of creative technologists won’t just keep up, they’ll set the pace.
