iWorld
Scripps’ website puts popular TV shows online
MUMBAI: Scripps Networks Interactive, owner of the Food Network and the Travel Channel, can rest easy as advertising spending plateaus on television and explodes on the Web. The Knoxville, Tennessee-based, lifestyle media company announced on 3 October that it was launching ulive.com, a destination site for short-form videos and for clips and full-length episodes from its half-dozen cable networks.
A highlight of Ulive – rhymes with you give – will be its more than 70 original Web series, some with Scripps stars, like the Travel Channel’s Bert Kreischer, and some featuring newcomers. In a demonstration of digital video’s appeal to advertisers, Ford Motor will have a starring role in nine custom episodes featuring ulive talent.
Though video advertising on the Web is still a fraction of what’s spent on television, digital is growing fast. Advertisers will shell out $5.8 billion on Web video in 2014, a 39 per cent spike over 2013, according to eMarketer. Television advertising will grow 3% next year to $68.5 billion.
“There really aren’t enough quality video advertising opportunities,” said ulive COO Lisa Choi Owens. “Given that our content is incredibly high quality in categories that are really relevant to advertisers, they’re excited to have this.”
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
