News Broadcasting
Scientific-Atlanta launches software to help Video-on-Demand
Scientific-Atlanta has developed a supercharged version of its Digital Network Control System (DNCS) software.
The software will help cable ops give subscribers Video-on-Demand (VOD) and Subscription Video-on-Demand (SVOD) services on a large scale. Besides removing the headache of poor network capacity, they will be able to add value to services they offer. Expanded VOD/SVOD capacity will help consumers become more receptive to on-demand interactive TV services.
Scientific- Atlanta’ s digital interactive network already delivers interactive TV applications to digital cable subscribers in North America. The company said that the operators who deploy Scientific-Atlanta powered networks have an end-to-end system which can consistently be upgraded. But the operators who don’t have a scalable, digital interactive network system behind the set-tops they deploy cannot offer VOD and SVOD on a large scale.
Scientific-Atlanta’s DNCS software takes care of the complex network traffic which is necessary for the smooth delivery of high bandwidth, interactive digital video and data services to subscribers. DNCS performs functions like set-top provisioning, session management, network flow control and optimising bandwidth. DNCS also coordinates communications between applications servers, set-tops, and other devices on the cable operator’sn etwork.
Time Warner Cable plans to upgrade some of its sites to Scientific-Atlanta’s new network software, which will provide the reliable and scalable platform for their VOD and SVOD rollout. Scientific-Atlanta is also helping Comcast aggressively rollout VOD across two million homes by the end of the year.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
