GECs
Say cheese as Go joins Super Dancer 5 to celebrate mums and kids
MUMBAI: Lights, camera, cheddar! India’s beloved dairy darling Go Cheese has found its perfect dance partner in Super Dancer Chapter 5, Sony Entertainment Television’s homegrown reality blockbuster. The association, announced mid-season, promises a mix of cheesy indulgence and heartfelt family entertainment.
Premiering 19 July, the fifth chapter of the hit franchise has already been trending with its unique theme celebrating the bond between mothers and children, a narrative that fits like mozzarella on pizza with Go Cheese’s family-first ethos. Just as mums are the ultimate cheerleaders for their kids on stage, Go Cheese champions everyday family moments at the dining table.
The season is packed with high-octane performances, emotional narratives, and pint-sized prodigies who have already gathered fan armies on social media. Now, with Go Cheese in the mix, viewers can expect branded challenges, snackable content, and clever product integrations designed to showcase how cheese can transform both family meals and living-room celebrations.
“Go Cheese has always been about bringing families together through taste and shared moments. Our association with Super Dancer Chapter 5 is a natural extension of our bond with modern families, especially mothers who nurture talent and celebrate uniqueness,” said Parag Milk Foods Ltd executive director Akshali Shah.
The partnership also highlights Go Cheese’s ongoing mission to stay relevant in pop culture through engaging storytelling. From Sonyliv streams to living-room screens across India, the collaboration makes sure the brand is as much a part of the evening as the applause, the tears, and the dance-floor thrills.
For audiences, it’s a season where twirls meet tangy cheese slices, and every performance promises not just a standing ovation but a slice of something deliciously familiar.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
