iWorld
Saregama snaps up more of Pocket Aces, goes all in on youth initiative
MUMBAI: Saregama has snapped up a further 36.63 per cent of Pocket Aces for a cool Rs 127.47 crore. This latest splurge, a second tranche if you will, pushes Saregama’s ownership to a dominant 90.37 per cent, leaving little room for anyone else at the digital buffet.
The deal, finalised on 29 March 2025, sees Saregama hoovering up a veritable smorgasbord of shares, from equity to an array of convertible preference shares. Pocket Aces, boasting a digital empire of 175 million followers across its FilterCopy, Dice Media, Nutshell and Gobble channels, and a talent roster of over 215 influencers via Clout, is now firmly under Saregama’s wing. The company declared this to the BSE through a regulatory filing on Saturday.
Pocket Aces, with a back catalogue of over 35,000 content pieces, from digital originals to those ubiquitous reels, is a digital goldmine for Saregama, keen to woo the 18-35 demographic.
Pocket Aces’ financials reveal a turnover of Rs 8859.17 lakhs for FY 24, a slight dip from the previous year’s Rs 10267.93 lakhs, but Saregama is betting on synergies, not just spreadsheets. The acquisition, which includes a related party transaction with a Pocket Aces director – all done “at arm’s length”, naturally – is being touted as a strategic masterstroke.
“This isn’t just about owning content; it’s about owning the conversation,” an industry observer chirped, with the knowledge that Pocket Aces’ vast network can be used by Saregama to turbocharge its music library.
With influencers, long-form content, and snackable reels all under one roof, Saregama is clearly aiming to be the king of the digital jungle.
iWorld
Bullet microdrama app crosses 10 million downloads on Play Store
Top shows clock millions of views as platform expands across 7 languages
MUMBAI: Short, sharp and shooting ahead, Bullet microdrama app is proving that in the age of shrinking attention spans, brevity isn’t just the soul of wit, it’s the engine of growth. The platform has crossed 10 million downloads on the Google Play Store, marking a significant milestone as microdramas carve out a firm space in India’s fast-evolving digital entertainment ecosystem. The surge reflects a growing appetite for snackable, high-impact storytelling, with Bullet leaning heavily into quick, engaging narratives that resonate across diverse audiences.
The traction is visible not just in downloads but in content performance. Among its top titles, Rickshaw Romeo leads the pack with 9.1 million views, followed by Auto Raja at 3.4 million, Laxmi Raj at 2.6 million, Lady Boss, With Love at 2.2 million, and Dear Didimoni at 1.9 million. The numbers point to a platform steadily building repeat engagement rather than one-hit virality.
Beyond the app, Bullet’s digital footprint is also expanding. The platform has crossed 100,000 followers on Instagram, signalling a growing community that extends beyond passive viewing into active content discovery and sharing.
A key differentiator lies in its linguistic spread. With content available across 7 Indian languages, Bullet is positioning itself as one of the more inclusive players in the microdrama space, tapping into regional storytelling to drive scale and relevance simultaneously.
The milestone comes at a time when short-format storytelling is gaining serious momentum, with platforms experimenting to balance volume, novelty and retention. Bullet’s early traction suggests that audiences are not just scrolling, they’re sticking around, one bite-sized episode at a time.
