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Sanjog Gupta pitches JioStar’s mega play: one fan, one individual feed, infinite screens
MUMBAI: JioStar chief executive of sports and live experiences Sanjog Gupta knows how to play it well. He took the SVG India Summit stage on 5 May and delivered a fiery address that was part state-of-play, part future manifesto, and full of pride. This was despite him recovering from a bout of flu.
From JioStar’s record-breaking cricket broadcasts to the turbocharged rise of JioHotstar, Gupta dropped numbers and punchlines in equal measure.
“Since the IPL began, we’ve added three million pay TV homes and scaled to 280 million digital subscribers,” he said. “That’s not a curve; that’s a rocket.”
A year ago, Disney Star and Viacom18 were at each other’s throats. Today, they’re joined at the hip in JioStar—a media juggernaut Gupta calls the marriage of “Star’s creativity and Jio’s connectivity.”
In under 90 days, JioHotstar was born, merging two massive platforms with 250 million monthly users each. Since then, it’s broken just about every sports viewership record across both TV and OTT, from Test series highs to the biggest-ever WPL and IPL starts.
But this isn’t just about cricket. Gupta unveiled JioStar’s new vertical—live experiences—which aims to blend collective fan energy with next-gen storytelling and interactivity. “We don’t want to just serve today—we want to shape tomorrow,” he declared.
He outlined JioStar’s four commandments for partners:
1. Think consumer, night and day
2. Be bold, nimble, and humble
3. Chase creativity, not just ideas
4. Execute relentlessly
But the mic-drop moment came when Gupta demoed MaxView 2.0—a souped-up, AI-powered vertical viewing experience designed for mobile fans. Swipe up for bite-sized moments. Swipe left for alternate angles and HeroCam views. Tap once and you’re back in the live game.
“Screens are getting smaller, but the experience is getting bigger,” he quipped. “One taxi driver watches it at red lights. One guy told me he watches in the office without anyone noticing. That’s what we call stealth sports.”
Since MaxView’s rollout, JioHotstar has clocked 25 per cent higher engagement from users on mobile. The mission now?
One fan, many feeds—a world where each viewer gets a bespoke experience tailored to their individual moods, moments and devices.
As Gupta put it: “Not many fans as one, but one fan as many.”
Clearly, that should sweep fans all the way to the boundary – with lots of glee.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
