GECs
Sanjivani lives to be 100
MUMBAI:Hospital drama turned romantic soap Sanjivani – A Medical Boon will be completing its 100 episodes on 17 December. What started as the story revolving around the lives of four medicos beginning their internship at Sanjivani hospital, turned into the complicated love triangle of Dr Rahul, Dr Juhi and Dr Simran and now into one of the most popular weekly Indian serials, guided of course by the TRPs.
Come February 2004, some fresh interns and a ‘refreshing change’ in the storyline are lined up to perk up some more interest in the show.
The man behind Sanjivani, Cinevistaas’ creative head Siddharth Malhotra comments, “It is unlike any other show on TV. Although, it is not hospital-oriented as we meant it to be at the start, it still has elements which regular shows don’t offer. It is a young love story and its selling point is its freshness. The credit of its success goes to the entire team involved in making this show. It works because even after 100 episodes, every person on that team puts as much effort now as they did on the first episode.”
Star Plus’ Neerav Vaidya, creative head for Sanjivani agrees. He believes that the credit of its success lies in the unique mix of romance and medical issues. “Even the glamour we do is understated and does not resemble the typically loud saas bahu dramas. Rahul and Juhi have become icons in their own way. Viewers return every Wednesday because they identify with the characters,” he says.
So what’s on the cards for Sanjivani now? A 20-year leap with Rahul and Juhi’s children becoming doctors with the same ideals? Malhotra answers, “We are trying to get new interns into the show but we are finalising things with Star Plus. Whatever we do, the basic plot involving Rahul and Juhi will not change. Their love story will mature into something different. But when that will happen I can disclose only after a short while.”
Without revealing much, Vaidya also briefly outlines his vision for Sanjivani. “We are planning a refreshing change. You can watch out for it maybe around end of February next year.”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
