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Sanjeev Kapoor’s FoodFood forays into Qatar
MUMBAI: The 24×7 Food and food lifestyle channel, FoodFood, has made an entry into Qatar last week to further increase its reach around the globe. The channel is available through Asia Plus package on the QTEL QATAR Mosaic Platform.
Earlier this month, the FoodFood channel was launched in Canada by Asian Television Network International (ATN) on Rogers Cable. ATN secured an exclusive programming alliance and licensing agreement with Turmeric Vision and exclusive broadcasting rights to the programming content of the FoodFood channel in Canada.
In India, FoodFood strengthened its distribution and is now also available on Tata Sky as channel no. 572. The channel is already available on Videocon d2h and Bharati Airtel Digital TV. It is also available in both analogue and digital formats pan India.
FoodFood has a presence in UAE.
Channel promoter Sanjeev Kapoor said, “FoodDFood has ushered in a new wave in viewer’s entertainment in India that has engaged both men and women. The encouraging response has reaffirmed our commitment to offer enhanced value to the audiences, partners and advertisers.”
Food Food channel is a joint-venture between Sanjeev Kapoor‘s Turmeric Vision and Malaysia‘s leading cross-media group Astro All Asia Networks. FoodFood channel’s content is a mix of cookery and food based lifestyle shows like Secret Recipe, Sanjeev Kapoor’s Kitchen, Roti Raasta Aur India, Turban Tadka, Style Chef and Mummy Ka Magic.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
