News Broadcasting
Sanjay Reddy quits Sony for Rajat Sharma’s India TV
NEW DELHI: After an exciting spell of selling sports and movies, Sanjay Reddy left Sony Entertainment TV India to join Rajat Sharma’s company to sell and market news for the proposed India TV news channel, which is slated to be launched soon in the run-up to the general elections.
Reddy, the ad-sales head for Sony India in south has now moved to Delhi to a much bigger role to be the head of sales and marketing for India TV, a separate venture and company being started by ace TV personality Rajat Sharma and his associates.
Reddy has an experience of almost 14 years in the media, according to a statement from India TV, which says that Reddy brings along a rich experience of his stints with The Times of India, ABNi (now CNBC TV 18), Siti Cable, ESPN, Star Sports and Set India (Sony, Max, HBO and AXN).
“When Rajat Sharma told me that India TV is not merely a news channel, it is a mission, I realized my dreams had come true,” Reddy has been quoted in the statement as saying.
According to Reddy, the efforts will be to make India TV into a mass based channel to the extent possible.
But Reddy and India TV would have to contend with established players like Aaj Tak, Zee News, Star News and even DD News not necessarily in that order.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
