Sangeet Bangla garners 49 per cent share in music genre in Bengal: TAM

KOLKATA: Sangeet Bangla has emerged as the most watched channel of Bengal in the music genre, as per the week 22 of TAM TV Ratings. The music channel has beaten Music F Fatafati in terms of gross viewership in thousands (GVT), time spent per viewer (TSV) and reach (RCH). Sangeet Bangla has garnered 4,458 GVTs, whereas Music F Fatafati managed 2,455 GVTs.

On the other hand, Dhoom Bangla got 2,190 GVTs.

Sangeet Bangla, in week 22 has garnered a market share of 49 per cent, while Music F Fatafati has around 27 per cent and Dhoom Bangla has 24 per cent.

A city-based music expert said that even though young people today are glued to Bollywood and Hollywood tunes, the TAM data clearly reveals that they consume Bengali music as well.