DTH
Sandy Media launches second edition of ‘TAAL’
MUMBAI: Sandy Media, publishers of two magazines, Theatre World and SoundSolutions – Asia’s resource magazines on motion picture exhibition, and audio/acoustics technology applications respectively – is launching the second edition of Theatre AV Acoustics and Light (TAAL), to be held at Pragati Maidan, New Delhi from 1 to 3 December 2006.
TAAL, meaning rhythm, is aimed to be an industry platform for theatre, audio-visual, acoustics, and lighting industries in Asia. It is an initiative conceived and conceptualised in tune with the industry demand for a new platform between the equipment manufacturers and the user communities from across the continent / globe, asserts an official release.
The national capital is now the focus of global attention for trade and commerce and therefore is a befitting event location for TAAL. In fact, TAAL will now be hosted alternately in south and north India to sustain the national footprint.
This year the event will be a congregation of prospective cine-mall builders/multiplexes, performance space owners/builders from across Asia, and design professionals, consultants, manufacturers, integrators and people from entertainment industry from across the world, adds the release.
Commenting on TAAL, AV integration expert Kavy Pradeep said, “The tech sessions are too good, they have thrown up many questions which we are not even aware off. It is good that something like this is happening.”
TFEAC and CCFEA general secretary Abirami Ramanathan added, “Though the cinema exhibition industry has been witnessing tremendous changes in technology and management, most cinema owners in India are not aware of these changes. A convention and tradeshow such as TAAL would bring about the awareness.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
