iWorld
Samsung moves into 9 Indian languages for its Smartphone and tablets
MUMBAI: Smartphone and tablet manufacturing giant Samsung has decided to offer user interface and access to content for its users in nine Indian languages. These will be supported on Galaxy Grand, Galaxy S4 and Tab 3. These nine languages will be Hindi, Punjabi, Bengali, Tamil, Telegu, Kannada, Malayalam, Marathi and Gujarati.
The languages will be available on more affordable phones within this month itself. This initiative has been created especially for the Indian market. Applications from the Samsung store such as Bharat Matrimony, India Property, Times of India will be available in the vernacular languages. Select phones will also have Facebook, Gmail and the likes in the nine languages.
Samsung Mobile and IT, India Head, Vineet Taneja said “We clearly sense a need and a demand amongst users to communicate in local languages using their mobile devices. That is the reason, as an industry leader, we are taking the lead by offering users the ease of accessing regional language content in their preferred language.”
More devices will be added as well as more languages.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
