GECs
Samsung Mobiles is India’s Most Attractive Brand, Sony takes 2nd place
MUMBAI: The latest report from TRA (Trust Research Advisory) – India’s leading brand insights company – titled India’s Most Attractive Brands 2013 (MAB 2013) was released.
Samsung Mobiles emerged as India’s Most Attractive Brand in 2013. India’s second Most Attractive brand is the consumer durables leader Sony, followed by Nokia as the third most attractive across all categories.
India’s top three Most Attractive brands are very close together with just two per cent separating them. Following at fourth place is LG, the South Korean consumer electronics leader with eight per cent attractiveness score lag from the previous. Placed at India’s fifth Most Attractive brand is India’s home-grown conglomerate – Tata – trailing its predecessor by 11 per cent. The results are based on a primary survey conducted with 2,505 consumer-influencers across 16 cities based on TRA’s proprietary matrix of 36 Brand Attractiveness Traits.
Launching the report, TRA (a Comniscient Group company) CEO N. Chandramouli observed, “The force of attractiveness is a primal force that affects all of us with the same intensity – whether it be attraction with other humans, objects, places or brands. As a brand insights company, TRA spent years understanding the basics of attractiveness by delving into several subjects ranging from philosophy to physiology, religion and communication, and have developed a robust proprietary matrix for deciphering the complex subject of Brand Attractiveness.”
At the All India level, Lux, the bath/beauty brand from the HUL stable is India’s sixth Most Attractive brand nearly 48 per cent behind Tata in Attractiveness Quotient. The next four brands are within single-digit gaps of each other with Maruti Suzuki ranked seventh, Godrej ranked eighth, Bajaj ranked ninth, and Dell the Technology leader, ranked India’s tenth Most Attractive brand. India’s top 10 attractive brands include two mobile phone brands, two consumer electronics brands, and three from the diversified category, one each from FMCG, Automobile and Technology categories.
Elaborating on the usefulness of TRA’s matrix, Chandramouli added, “Brands spend billions in advertisements trying to be attractive to consumers, but at best such approaches range between ad-hoc and haphazard. TRA’s Brand Attractiveness matrix will give brands a scientific tool and methodologies to improve their Attractiveness Quotient with their consumers, helping brands deploy their resources more efficiently and target their messages more accurately.”
In Western India, the Attractiveness Quotients are quite different from national scores with Sony being ranked as West Zone’s Most Attractive brand. This is followed by LG at second place, Tata at third, and Samsung Mobiles as Western India’s fourth Most Attractive brand. Mumbai’s choices for the top three attractive brands were Sony, LG and Tata respectively.
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
