News Broadcasting
Samir Ahluwalia relieved from role of CEO content
MUMBAI: Zee Media is seeing a major reshuffling with several appointments, elevations and resignations. After the resignation of Dr. Subhash Chandra as director and non-executive chairman of the company, it is learnt that Zee Business’ Samir Ahluwalia has been relieved from his role as CEO content.
He was re-designated as the editor for Zee Business about a month ago soon after the news of Amish Devgan stepping down broke.
Ahluwalia has deep expertise in content and editorial understanding. His main focus was on increasing the channel’s stickiness with the viewers and in turn, increasing traction with advertisers. He has been a part of Zee News from the past 19 years and was elevated as the CEO content and VP (business) in 2014 of Zee Media.
Apart from this, Zee Media is planning to further continue with its strategy to promote the phalanx of on-air faces which includes Gaurav Agarwal, Mihir Bhatt and Virendra Kumar. And a new a gameplan is being drawn up to give its growth an impetus.
