Salma Hayek to star in ABC’s adaptation of ‘Betty La Fea’

MUMBAI: Mexican actress Salma Hayek, is returning to her telenovela roots with an American version of the Latin American soap opera Betty La Fea for US broadcaster ABC.

In India Sony did the local version Jassi Jaisi Koi Nahin.

The show revolves around an unattractive but efficient secretary who works for a handsome executive at a fashion magazine. Media reports indicate that ABC’s comedy Less Than Perfect starring Sara Rue, bears some similarities to the premise of Betty.

NBC tried to adapt the show four years ago. A half-hour based on the telenovela was made but the project didn’t go forward.

The pilot for ABC will have three other executive producers, Silvio Horta, creator of UPNs Jake 2.0; Jose Tamez, Selma Hayeks production partner; and veteran TV producer Ben Silverman, who has been working on the project for more than four years.