GECs
Sakar in marketing tie-up with Cine World, Jhankar Music
MUMBAI: Media marketing firm Sakar Communications has entered into marketing tie ups with English movie channel Cine World and Hindi music channel Jhankar Television.
As per the deal, Sakar will market the channels all over India for advertisement sale.
Sakar, headed by a former ETV hand Virender Raina, is mainly associated with some of the leading regional networks. The broadcasters Sakar has in its clientele include Sun Network’s KTV, Jaya TV, ETV Bangla, Zee Bangla, DD-Bangla and Aakash Bangla.
For KTV, Sakar is marketing soap Ambigai, while in Jaya TV it has Mahabharatam and Jackpot. For Zee Bangla, it is marketing travel show Jete Jete and relegious biography Satabdir Janani Sarodamoni. The ETV Bangla shows marketed by Sakar are travelogue Jachchi and outdoor game show Mouj Masti Paray Paray.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
