News Broadcasting
Saikat Dutta revs up ABP Network as new revenue head
MUMBAI: Saikat Dutta is putting his foot firmly on the pedal at ABP Network Pvt Ltd, joining as the network revenue head in April 2025 with a burst of fresh energy and an enviable track record in turbocharging ad sales across India’s media landscape.
Dutta, whose career has zipped through some of the country’s biggest networks, will now steer pan-India advertising sales for ABP News, ABP Ananda, ABP Majha and ABP Asmita, besides beefing up digital revenues across connected TV, web, and app platforms.
With 24 years of punching above his weight in advertising sales, Dutta’s resume reads like a greatest hits album: from TV Today (where he drove ad sales for Aaj Tak, Aaj Tak HD, and Good News Today) to a stint as chief operating officer at Patanjali Media, and earlier as a revenue honcho for Sun TV Network’s GEC cluster in the north and east markets.
Before that, he made his mark at India TV, Zee Entertainment Enterprises, Asia TV USA Ltd, Star TV, and ABP Group, helping these media giants rake in crores through innovative and integrated ad solutions.
From selling blockbuster shows to orchestrating strategic alliances, Dutta has consistently delivered standout results.
In his own words, it’s “new role, new energy!” — and with a toolkit spanning strategic planning, B2B sales, key account development, and solution selling, Dutta looks ready to crank up ABP Network’s revenue engine into overdrive.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
