GECs
Sahara TV banks on earlier Shekhar Suman show to woo audiences
Times are tough in television these days with the advertising pie shrinking. And channels are resorting to the tack of running older shows. Star, Zee, Sabe, DD have all done it. Can Sahara TV be far behind?
Not really. Following the lead of other satellite channels which have started repeat telecasts of successful shows, Sahara TV has started airing Wilayattee Babu from 5 November.
An episodic sitcom series, Wilayattee Babu’s star cast includes Shekhar Suman, Sudhir Pandey, Rakesh Bedi, Farha, Divya Seth, Seema Kapoor, Navneet Nishan, Bharat Kapoor, Bhavna Balsavar and Yunus Parvez. Each episode aims at hilariously highlighting the differences between the Asia and the West, and the storyline revolves around an NRI’s antics on coming home to India.
Produced by Future Communications and directed by Raju Parsekar, Wilayattee Babu was earlier aired on terrestrial channel Doordarshan.
Says Sahara vice-president communications Priya Raj : “Satellite channels have a different and better reach than a terrestrial channel and we hope to get a better response. This was a weekly show earlier but now it is being aired as a daily at 7.30 pm Mondays to Fridays. Within the next two to three weeks, we should know viewers’ response and ratings. Currently, we have feedback that the show is getting a good response, that there is good awareness about it.”
The show presently has two associate sponsors in All Out and MDH Masala, and is on the lookout for additional advertisers and sponsors.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
