Movie Channels
Sahara One Hindi movie channel Filmy set for 25 October launch
MUMBAI: Sahara India Mass Communication Ltd will unveil its Hindi movie channel Filmy on 25 October. With the entry that coincides with Diwali, Sahara One expects to cash-in on the festival spirit.
Says Sahara One CEO Shantonu Aditya, “Our new channel Filmy is getting ready and will be launched end-October, just before Diwali. Filmy will present a whole new world of Bollywood entertainment with the best movies and innovative programming, all presented in a unique and engrossing style.”
Filmy expects to capitalise on the strong position Sahara One Motion Pictures enjoys in the Hindi movie market as a producer and distributor. According to an official release, the company has over 40 movie projects in hand, of which more than 20 are on the floor. The network also claims to have developed a strong movie library by being in the business.
“We plan to put our leadership position in the Motion Pictures business and our strengths in the GEC Television arena to good use. The core team of Filmy is crafting out the channel personality, programming, look and feel, and we are extremely excited about the way things are shaping up for the new channel,” Aditya says.
“We have an excellent team in place for Filmy. It is led by business head Ashutosh, head of marketing and content Shailesh Kapoor, head of On-Air Promotions Mukul Misra, and head of PR & Publicity for all businesses of Sahara One – Pavan R Chawla,” Aditya adds.
Greeting Filmy in television’s Hindi movie space would be an unusually charged up atmosphere. While Zee Cinema maintains its strong position in the market, Star India has re-launched its Hindi movie channel Star Gold. As reported by indiantelevision, Set Max would be relying on the upcoming ICC Super Series and the festival season that follows to strengthen its position.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
