GECs
Sahara One asserts impressive response for ‘Dial One Aur Jeeto’
MUMBAI: Sahara One has claimed that its popular live phone-in show Dial One Aur Jeeto, received 15-lakh-plus phone calls and 40,000-plus SMS-es on a single day.
Starting 20 June, the show has become a one-hour show, airing from 8 pm to 9 pm, Mondays to Thursdays. And on the very first day of its new format, it more than doubled the number of calls it received earlier, pegging a phenomenal 15 lakh calls from all over the country, states an official release.
The channel has also started giving the show a big screen touch. The show has featured Bollywood stars including Diana Hayden, Neha Dhupia, Aftab Shivadasani and Priyanka Chopra, the release adds.
Sahara One television COO Purnendu Bose says, “We decided on the longer format packed with bigger prizes and featuring top stars as special guests because of the show’s increasing popularity. The longer format not only allows more viewers to win; even the prizes have got much bigger.”
Says anchor Mandira Bedi, “It is indeed overwhelming to know how excited the audiences are to get on to the show. There are families waiting for their member to win, and with every correct answer, there are screams of delight in the background. I love it when someone wins and feel awful when they don’t.”
Dial One Aur Jeeto allows viewers from all over the country to call in to the studio to answer questions posed by anchors Mandira Bedi and Aman Verma and win prizes including 29-inch television sets, double-door refrigerators, washing machines and the bumper prize of a Maruti car each day.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
