GECs
Sahara builds up primetime fare around ‘Har Mod Par’
MUMBAI: Take a successful show and build programming around it. That is the strategy that Sahara TV appears to be adopting. The show in this case is Har Mod Par, which has made a mark for itself in the 8:00 pm slot. Har Mod Par works as the lead-in for Sahara’s new family soap that launched yesterday in the 8:30 pm plot – Virasat.
With Virasat, it makes four new shows that Sahara has launched in the span of three months between 7 and 9:30 pm, all dailies or at least tri-weeklies.
Chacha Chaudhary aimed at kids followed by Shubh Mangal Savadhan a sitcom,then the established Har Mod Par followed by the just launched Virasat, after which comes Parchaiyan – a suspense drama – at 9:00 pm tries to tighten the grip, the aim it seems is to provide the viewers with a wholesome package.
“Along with some new weeklies, the introduction of a fresh bunch of dailies was aimed at satisfying the audience’s need for dailies that have an edge as far as building viewership around a specific time slot is concerned,” says Priya Raj, V-P publicity & promotions, Sahara TV, explaining the thinking behind the new launches.
Read earlier report
Sahara TV to take on a new look 15 August; slew of new shows being readied
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
