GECs
Sahara asserts 9 pm soap bonds with young women
MUMBAI: Sahara One’s flagship drama show Woh Rehne Waali Mehlon Ki is climbing up the ratings charts, particularly among younger female audiences.
Quoting Tam data, the channel claims the show has delivered consistent ratings in the Hindi speaking markets, hitting a high of 2.3 TVRs on 29 June (Wednesday).
The show garnered a higher rating of 2.92 TVRs among female audiences in the age group 25-34 years for the week ended 2 July, according to an official release. Developed by Rajshri Productions, the daily show airs at 9 pm.
Sahara One asserts that the channel share during this period stood at 9.92 per cent, ahead of Sony Entertainment Television (9.8 per cent) and Zee TV (5.31 per cent).
Says Sahara One Television COO Purnendu Bose, “In this era of hard-core saas-bahu sagas, our ‘different’ content has been welcomed by the viewers. A lot of the credit also goes to Rajshri Productions, which brings traditional Indian values and culture to the show. We are happy that Woh Rehne Waali Mehlon Ki, which depicts Indian family values and ethics, is setting a trend on television.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
