iWorld
Safehouse unveils modern and dynamic rebrand
Mumbai: SafeHouse Tech, an Indo-Israeli cybersecurity company has recently announced a comprehensive rebranding initiative for its users in India. As part of the effort, the company is consolidating its product names under a single umbrella and changing its name to Bodyguard by Safehouse. The company will also be refreshing their logo, website design, mobile app, browser extension and other elements to create a coherent and compelling brand that reflects its values, and its mission to make online safety easy and accessible to every individual. With this, Bodyguard by Safehouse is introducing Aster, a new mascot who is the user’s companion for being safe online, protecting their privacy and identity, and securing their digital devices.
The company’s rebranding is part of its mission to provide a user-friendly and accessible platform for individuals to monitor, control, and safeguard their online identity. The company’s four-pillar approach, Show, Cover, Protect, and Enhance, covers all critical aspects of one’s digital life. Show raises awareness of digital risks, Cover offers cyber insurance and concierge services, Protect detects and blocks threats in real-time, and Enhance provides a superior user experience through an intuitive interface. These changes align with Bodyguard by Safehouse’s commitment to empowering users to take control of their identity and privacy in an increasingly digital world.
“Our new brand name, Bodyguard by Safehouse, better represents our personality and values,” said Safehouse CBO & co-founder Aditya Narang. “As we continue to evolve and grow as a company, we want our brand to embody our commitment to making identity protection and cybersecurity accessible and effortless for all. Our new mascot, Aster, represents our focus on privacy and security. Aster creates – and is connected to – The Force, which envelops the user and/or the user’s device, keeping them protected.”
He further added, “We strive for a world where people can live connected lives and are confident that their data is private and identity secure. Safety from digital harm should be easy and intuitive for everyone.”
iWorld
Meta plans 8,000 layoffs in new AI-led restructuring wave
First phase from May 20 may cut 10 per cent workforce amid AI pivot.
MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.
And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.
The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.
The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.
For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.
That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.
