eNews
Sachin Salian takes the marketing hot seat at Aurionpro
MUMBAI: Advanced technical solutions provider Aurionpro has just made a power move in the marketing game—roping in Sachin Salian as its new chief marketing officer. With more than 22 years of globe-trotting experience in growth marketing, brand leadership, and digital transformation, Salian isn’t just bringing muscle—he’s bringing marketing mojo.
From crafting campaigns for the likes of American Express and P&G to transforming banking brands at Intellect Design Arena, Salian’s track record reads like a digital playbook for success. At Intellect, he snagged multiple chairman’s excellence awards for market expansions and cutting-edge platform launches—making him the marketer’s equivalent of a hat-trick hero.
An IIM Lucknow grad, Salian has worked the full B2B spectrum—from digital ads and SEO to product launches and partnerships. Now, he’s set to lead Aurionpro’s global marketing and brand strategy, with one mission: to build a future-ready, digital-first enterprise brand that turns heads and wins markets.
“We’re excited to have Sachin lead our global marketing efforts as we take a bold step toward building a future-ready, digital-first enterprise brand,” the company said in a statement. “Sachin will spearhead our global marketing & brand strategy—to accelerate growth across key markets.”
With stints at Infosys, Cognizant, and Netcore under his belt, Salian’s no stranger to the tech hustle. As Aurionpro ramps up its transformation drive, the CMO’s chair has just been handed to someone who knows how to turn data into demand—and strategy into sizzle
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
