News Broadcasting
SABe TV turns 2 on 23 April; launching new shows on DD Metro, Udaya
Three new dailies from the Sri Adhikari Brothers stable will start beaming on Doordarshan Metro beginning 30 April. A bi-weekly thriller, produced by SABTNL, will start beaming on Sun TV’s Kannada language channel Udaya TV at the same time.
The new shows are part of the SABTNL’s plan to supply an additional six hours of programming per week to Doordarshan and increase the total programming hours on DD to nearly 14 hours per week. SABTNL has currently been supplying content for nearly seven hours per week to DD and its regional channels.
The three new dailies on DD Metro include two thrillers, Hello Inspector and The Trap. While Hello Inspector will consist of one off episodes focusing on the world of crime, The Trap will be a continuous story. Kunti, a woman oriented soap, goes on air around the same time. All half hour daily shows, they will be beamed during DD Metro’s prime time, says SABTNL chairman Gautam Adhikari. Both The Trap and Hello Inspector star Ravi Krishan in the lead role, while actress Deepshikha plays the female lead in The Trap. SABTNL has opted for a new face as the lead of Kunti, though.
The channel that turns two on 23 April, is beefing up its own programming with a daily supernatural soap. Directed by Adhikari himself, the serial will be telecast Mondays to Thursdays at 8:30 pm. A daily comedy, to be directed by Kanchan Adhikari, will also take off shortly.
The supply of fresh software to the pubcaster follows DD’s decision to reduce its telecasting fees and waive the compulsory spot buy schemes. The company can expect to double its revenues from DD alone to touch nearly Rs 600 million by the end of the current fiscal. Suraag, which completes three years on DD National this May, has been among the content provider’s most successful shows, netting TRPs of nearly 10 every week. It was Suraag, says Adhikari, that managed to dethrone mythologicals from the top of the TRP charts for Doordarshan.
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News Broadcasting
CNN-News18 to air live counting day coverage for five state election results on May 4
The channel is rolling out its biggest election coverage machinery yet for results day on 4th May
NOIDA: The votes have been cast. Now comes the reckoning. CNN-News18 is pulling out all the stops for results day on 4th May, when counting begins across five battleground states — West Bengal, Assam, Kerala, Tamil Nadu and the Union Territory of Puducherry — in what promises to be one of the most closely watched electoral verdicts in recent memory.
The channel’s coverage, titled Battle for the States: The Verdict, kicks off at 7am and runs through the day across linear TV, connected television and YouTube. It is the culmination of CNN-News18’s multi-format editorial initiative, Battle for the States, which has tracked the polls from the beginning under the theme Road to Power.
At the operational heart of the coverage will be the Live Results Hub, the channel’s central command centre built to collate, verify and process real-time data flowing in from reporters stationed at counting centres across constituencies. The hub combines newsroom intelligence, analytics and on-the-ground reporting to deliver what the channel promises will be the fastest and most accurate results coverage in English news.
Leading the on-air charge will be primetime anchors Rahul Shivshankar, Anand Narasimhan, Aman Sharma, Nabila Jamal and Shivani Gupta. They will be joined by a wide panel of commentators including author Chetan Bhagat; GVL Narasimha Rao, senior leader of the BJP; Smita Prakash, editor of ANI; activist Saira Shah Halim; political analyst Sumanth C Raman; Abhijit Iyer Mitra, senior fellow at IPCS; Amitabh Tiwari, founder of VoteVibe; columnist Abhijit Majumdar; Nalin Mehta, managing editor of MoneyControl; political analyst Tehseen Poonawalla; senior journalist Subir Bhaumik; and political analyst Manojit Mandal.
Shivshankar, who serves as editorial affairs director at CNN-News18, set out the stakes plainly. “Counting day is one of the most watched events in the electoral cycle, where speed and credibility are tested in real time,” he said. “Battle for the States: The Verdict is built on that promise, combining ground reporting, sharp analysis and cutting-edge election technology to give viewers the clearest and fastest route to the verdict. On May 4, CNN-News18 will once again be the nation’s most trusted channel to witness democracy in action.”
Smriti Mehra, chief executive of English and Business News at Network18, framed the coverage in broader terms. “Elections are defining national events, and audiences turn to brands they trust in moments that matter,” she said. “CNN-News18 has consistently led from the front in every election coverage, and this special programming reflects the scale of our ambition and editorial strength.”
The channel has form here. It claims to have been India’s most preferred English news destination for election results for the past 20 years, covering everything from the 2024 general elections to the Delhi, Maharashtra, Bihar and BMC polls on the back of what it calls an “Always First, Always Right” record. Five states, one day, and a nation waiting for answers. The clock starts at 7am on 4th May.
