GECs
Sabe TV readies new programming; says it beats Zee and Sony in rest of Maharashtra
The battle for the No 4 slot in the general Hindi entertainment channel sweepstakes is hotting up. Sahara TV has refocused itself and is readying for an aggressive marketing and programming assault, so can Sabe TV be far behind?
A press release from the company says that its FPC is being rejigged and a bunch of new shows are being introduced come the first week of September. Popular sitcom Office-Office will air thrice a week. A fun-based programme to be produced and hosted by Ravi Behl and Naaved Jaffrey of Sony Entertainment’s Boogie Woogie fame titled Paisa Vasool will be introduced, featuring celebrities in each episode and mounted on a lavish scale. A cop-thriller Dial 100 will be shown four days a week from Mondays to Thursdays.
A spanking new one-and-a-half hour afternoon programming band featuring women oriented programmes like a Cookery Show, a Pop Countdown, Swayam (the woman achiever), Utsav, and Drishtikon is also to be introduced.
Additionally, a popular cartoon strip for children will be shown daily from Monday to Friday in the evenings. Variety programmes such as Brahma Vishnu Mahesh, comedies like Daddy Samjha Karo and Yes Boss and dramas like Karam and Sambandh will be featured on the 9.00 pm slot.
With the introduction of fresh programming, Sabe TV’s FPC will include a daily cartoon strip, a daily sitcom, Aflatoon at 7 pm, the fantasy Alif-Laila at 7.30 pm, comedy Office-Office at 8 pm thrice a week followed by Paisa Vasool, the daily thriller Dial 100 at 8.30 pm and varieties like mythological dramas and weekly comedies at 9 pm and the comedy Shriman Shrimati at 9.30 pm.
Sabe TV, in the release, claims that it has overtaken major players like Sony and Zee in the five major cities (excluding Mumbai) in the key western Indian state of Maharashtra. Market research agency’s AC Nielsen’s latest TAM data for the week ending 28 July 2001 shows that Sabe TV has generated higher Gross Rating Points (GRPs) – for the Top 25 programmes in all segments like All 15+ AB, 15 + Female AB, 15 + All ABC and 15 + Females ABC – than Sony Entertainment and Zee TV, the release states.
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GRP DELIVERIES of TOP 25 PROGRAMMES
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| Target Group | Sabe TV | Sony Entertaintment | Zee TV |
| C&S 15+ AB | 90.6 | 75.9 | 80.0 |
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C&S 15+ AB Females |
114.9 | 84.5 | 89.2 |
| C&S 15+ ABC | 60.2 | 58.7 | 52.0 |
| C&S 15+ ABC Females | 73.2 | 64.8 | 58.5 |
| Source: TAM. C&S Homes. Market: Rest of Maharashtra, excluding Mumbai.Week: 22-28 July 2001 | |||
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
