GECs
SAB, Visa to give ‘Fame X’ winner opportunity to sing Indian Cricket anthem
MUMBAI: Sony’s general entertainment channel SAB, has partnered with the official regional sponsor for the ICC World Cup, Visa International to award the winner of its musical talent hunt show Fame X with an opportunity to sing an Indian cricket anthem in support of the team at the tournament. Apart from this, the winner will also receive a contract with Sony BMG.
The cricket anthem aptly titled ‘Inspire India’ will be composed by the musical trio Shankar Ehsaan Loy and will be a tribute to inspire the Indian cricket team at the upcoming ICC Cricket World Cup 2007, in the West Indies. The music video will feature the 1983 cricket stars Mohinder Amarnath, Syed Kirmani and Kris Srikanth.
Visa is the regional official sponsor for the ICC cricket tournaments for the South Asia region, including India, Sri Lanka, Bangladesh and Pakistan. This initiative will showcase support for the Indian cricket team, while being the core platform that will launch Visa’s activities for the World Cup, states an official release.
SAB business head Vikas Bahl commented, “Fame X is based on an internationally successful format that has the potential to drive viewership with its gripping content and high emotional quotient. For SAB, the show has garnered a larger set of audience with its took and feet and it has successfully increased our reach in the Hindi speaking market.”
“Often the winner of such reality shows is not able to make it big, due to the lack of a suitable and large platform. Keeping this in mind, we are glad to announce our association with Visa International for the Inspire India Cricket Anthem in association with Fame X. The Fame X winner wilt get this opportunity to sing the Inspire India Cricket Anthem for the Indian Cricket team. This is an excellent way to pay tribute to all the Indians who have supported the contestants throughout their musical journey.”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
