GECs
SAB, Visa to give ‘Fame X’ winner opportunity to sing Indian Cricket anthem
MUMBAI: Sony’s general entertainment channel SAB, has partnered with the official regional sponsor for the ICC World Cup, Visa International to award the winner of its musical talent hunt show Fame X with an opportunity to sing an Indian cricket anthem in support of the team at the tournament. Apart from this, the winner will also receive a contract with Sony BMG.
The cricket anthem aptly titled ‘Inspire India’ will be composed by the musical trio Shankar Ehsaan Loy and will be a tribute to inspire the Indian cricket team at the upcoming ICC Cricket World Cup 2007, in the West Indies. The music video will feature the 1983 cricket stars Mohinder Amarnath, Syed Kirmani and Kris Srikanth.
Visa is the regional official sponsor for the ICC cricket tournaments for the South Asia region, including India, Sri Lanka, Bangladesh and Pakistan. This initiative will showcase support for the Indian cricket team, while being the core platform that will launch Visa’s activities for the World Cup, states an official release.
SAB business head Vikas Bahl commented, “Fame X is based on an internationally successful format that has the potential to drive viewership with its gripping content and high emotional quotient. For SAB, the show has garnered a larger set of audience with its took and feet and it has successfully increased our reach in the Hindi speaking market.”
“Often the winner of such reality shows is not able to make it big, due to the lack of a suitable and large platform. Keeping this in mind, we are glad to announce our association with Visa International for the Inspire India Cricket Anthem in association with Fame X. The Fame X winner wilt get this opportunity to sing the Inspire India Cricket Anthem for the Indian Cricket team. This is an excellent way to pay tribute to all the Indians who have supported the contestants throughout their musical journey.”
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
