GECs
Sab to launch first daily ‘Maahi Ve’ on 5 Dec
MUMBAI: Delivering on its promise of being a channel that caters specifically to the heartland after its relaunch under the Sony Entertainment Television umbrella, Sab has unveiled its first daily soap titled Maahi Ve.
The half hour show will be aired from Monday to Thursday at 9 pm from 5 December.
SET India CEO Kunal Dasgupta said, “Maahi Ve is our first initiative in order to complete the general entertainment offering on Sab. In the reinvention path of the channel, we are introducing a programme that will help us reach millions of Indians and build an emotional connect with them.”
Sab senior vice president and business head Vikas Bahl said, “Sab has always offered its viewers innovative programmes, which provide a kaleidoscope of entertainment. In keeping with the light entertainment we offer our viewers Maahi Ve, Sab’s first daily soap will also bring a hue of emotions with its close-knit family culture and values.”
The channel is also planning to launch a couple of new shows before the end of this financial year, the first being in January. Speaking on the marketing initiatives, Sab TV marketing head Ajay Modgil said, “We will be aggressively promoting the channel in the Indian heartland since that is where our target audience is. With the beginning of the new financial year, we’ll be getting more aggressive. Our aim is to provide a good enough platform for bigger shows that we will have on the channel in the future.”
As far as movies on the channel is concerned, Sab will not be airing any of the movies that are in sister channels Sony and Max’ kitty. Instead, Sab will air old hit Hindi movies like Chupke Chupke, Mili etc, “which one doesn’t get to see these days on channels,” informs Bahl. This has also been done keeping in mind the target audience of the channel.
On 7 November, Sab was repositioned as a “light entertainment channel” and a new show – Lo Kal-lo Baat – was launched.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
