GECs
Sab takes Godly route with new show ‘Krishan Kanhaiya’
MUMBAI: How many times in a day do you question god on anything that goes wrong with you? That’s precisely the topic the new showKrishan Kanhaiya from Sab will address when it hits television screens from 29 June at 10:30 pm.
Produced by Garima Productions, Krishan Kanhaiya is a distinct yet light-hearted show portraying the ever confused and infuriated life of an atheist canteen manager, Kanhaiya Lal, the lead protagonist of the show. His persistent call outs and questions to Lord Krishna prompts the divine being himself to enter his life in various forms to solve Kanhaiya Lal’s struggles and answer his questions attempting to bring peace in his life.
Kanhaiya Lal firmly believes that he is a self-made man and god has nothing to do with him or his accomplishments. Whenever in doubt, nothing stops him in disputing the reality of god by dragging him to explain situations every now and then. The ever-obliging god that Krishna is, always appears out of nowhere to resolve his queries immediately by adding a funny twist and thereby teaching him a new lesson every day.
Sab senior EVP and business head Anooj Kapoor is of the opinion that the show fits well with the channel’s brand principle of ‘Differentiation through innovation.’ Talking about choosing a late primetime slot Kapoor said, “We are replacing the show with Peterson Hill, which was not doing too well for the channel. Also we want to target the youth aged between 18-22 years and I feel that 10:30 pm is a good time as the age group we are targeting mostly spends that time watching television.”
Besides this, Sab is also looking at having a repeat of the show at 7:30 pm. “This will be for people who have missed the opportunity of watching it at late primetime,” he added.
While comparisons are being drawn with movies like Oh My God! and PK, Kapoor offers a different perspective. “In OMG, Krishna comes to address one particular problem, which one person is facing. But, in the show, Krishna is going to stay with the protagonist and answer all the possible questions that emerge in his mind. Not just that, the show will be more contemporary, giving examples from the current situation. As far as PK is concerned, it was in a way promoting atheism, emphasizing more on superstition. Having blind faith in god and having questions for god are two different things and hence I don’t find any similarities with PK as well,” he opined.
Krishan Kanhaiya, in every episode will give out a message to the viewers. Currently, the show has been planned for 130 episodes. “We can extend it depending on the popularity of the show,” informed Kapoor. Close to four episodes of the show have already been shot. “By the time we go on air, there will be a bank of seven to eight episodes, which is good enough,” he added.
A 360 degree approach, delving into mediums across cable, DTH, multiplex, outdoor, Radio and social media will be seen as part of marketing strategy for this show launch. The promotion will not only be done on home channel but also on a mix of other channel genres.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
