GECs
SAB launches school connect programme in UP and Punjab
MUMBAI: SAB TV has launched a school connect initiative called SAB Ki Happy Family. Starting with the states of Uttar Pradesh & Punjab, the channel plans to reach out many more schools in the country along the way. SAB Ki Happy Family will be touring in Agra, Allahabad, Kanpur, Varanasi, Chandigarh and Ludhiana.
Students from standard 1 to 9 can participate in the same.
SAB Ki Happy Family programme emphasises the importance of love for family and togetherness channeled through a drawing competition amongst school children. This activity is an interactive session, the theme for drawing competition is ‘Asli Mazaa Sab Ke Saath Kaise Aata Hai?’ ensuring the children describe their views on fun and good-times together as a family unit or with their loved ones.
SAB TV senior VP and business head Anooj Kapoor said, “We live in a world today where we end up taking our families and loved ones for granted sometimes. Through SAB Ki Happy Family initiative we want be able to show the children, who are the future of the country, how important a family unit is, respecting and caring for elders is not just an integral part of our culture but also ensures that we have a strong support system too. SAB Ki Happy Family accentuates SAB TV’s core belief of Asli Mazaa SAB Ke Saath Aata Hai and beautifully illustrates the positives of joint family system.”
The objective of the campaign is to make the children realise the significance of mutual respect and care for their loved ones and to bring together all family members to portray their idea of fun.
As part of this initiative, the participating children will be provided with drawing sheets for the competition and goodies from SAB TV. The drawing sheets also come with a sketch of a family tree which the children have to fill in according to their family members. Some of the best family tree entries will also get a chance to be featured on SAB TV’s Facebook page.
This initiative is being executed by Victor Tango Entertainment Pvt Ltd.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
