GECs
Sab launches new ad campaign showcasing digital divide
MUMBAI: Sab, a family entertainment channel from the Multi Screen Media (MSM) stable, has launched a new brand film as part of its #DigitalDividesSABUnites campaign. The brand film shows a very existing phenomenon faced and witnessed by families today, that of the digital world encroaching their personal lives but there is always some common thread that gets the family together.
The satirical film shows a joint family living together where everyone is busy on some gadget or the other. In spite of all the family members being together there’s no conversation, everyone is focused on chatting on their phones, playing games, surfing the net or is listening to music with earphones plugged in. The film features the father of the family singing a song and narrating the grievance through it, at the end even after the commotion, everyone is still glued on to their device. This is when, he mentions latest update and character from Sab shows and everyone joins in to comment over it.
Inference being, how Sab’s light hearted family centric shows entertain every member of the family and is one of the uniting factors amongst them all. The brand film accentuates Sab’s brand philosophy of ‘Asli Mazaa Sab Ke Saath Aata Hain’ by also concurrently urging people to stay together in harmony and savour life as one instead of the virtual space overpowering your personal one.
Sab senior EVP and business head Anooj Kapoor said, “Our film takes a light hearted dig at how the virtual world is beginning to overpower the real world which we inhabit. The fact that virtual world has made us individualistic and introverted in nicely contrasted with how SAB continues to makes us extroverted and re-enthuses us to bond with our family through fun and entertainment.”
The media mix includes TV, DTH, cinema halls, digital and on-ground events. The channel has also launched a contest, which gives the audience an incentive to share unpleasant experiences as a result of imprudent usage of mobiles and social media during family and friends get-togethers.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
