GECs
‘Saas Bahu aur Saazish’ captures No. 1 slot in afternoon band
MUMBAI: Star News’ recently launched show Saas Bahu aur Saazish has gained immense popularity with the viewers and has figured as the No. 1 show in the 2.30 pm time-slot, according to Tam ratings.
This unique show targeted at housewives captures all the excitement and news of popular serials across channels and the tele-world. It not only looks at the twists and turns of the ‘Kyunki kahanis’ or what Jassi could be up to next but also delves into the lives of television celebrities.
Commenting on the popularity of Saas Bahu aur Saazish, Star News brand director Keertan Adyanthaya said, “The show’s soaring popularity is testimony to our effort at introducing innovation in programming. And this has helped us expand our viewer ship base by brining in traditionally non-news viewing audiences into our fold.”
Saas Bahu aur Saazish has propelled the channel share of Star News in its time-slot, recording a whopping 90 per cent growth from 0.6 (week 36 – 41 average) to 1.1 (week 42-47 average) in the C&S 15+ HSM category. Saas Bahu aur Saazish now leads in the 2.30 pm slot with a market share of 27 per cent (week- 44 – 47 average, C&S, 15+, HSM), ahead of its nearest competitor Aaj Tak (20 per cent). In the C&S 15+ Female, HSM category Saas Bahu aur Saazish is further ahead at 32 per cent with Aaj Tak coming in second at 20 per cent.
A look at the pre-launch and post launch six week average channel shares amongst the 15+, Female, HSM category shows Star News’ share has gone up from 0.4 (week 36 – 41 average) to around 1.2 (week 42-47 average) in that time slot, which is a whopping 200 per cent growth, way ahead of its nearest competitor. This displays how the new offering has been successful in bringing traditionally non-news viewing audiences into its fold.
Saas Bahu aur Saazish telecasts at 2.30 p.m. from Monday to Friday with repeats at 6.30 p.m. (Monday to Friday) and at 11.30 a.m. (Tuesday to Saturday).
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
