International
S. Korean company creates 4DX for interactive viewing experience
MUMBAI: A South Korean company has created an interactive viewing experience called 4DX that simulates a film‘s environment in films like Cameron‘s, Titanic as well as recent release The Hunger Games.
Unlike D-Box Technologies‘ motion-simulation seats, 4DX features chairs that pitch and roll according to the motion of the action within the film. It also includes features like “short bursts of sharp air” and “face water” to put the viewer in the middle of the on-screen environment.
James Cameron‘s Titanic, that was re-released in 3D this week, invited critics to trot out familiar arguments about the pointlessness of the technology except as a means to increase ticket prices and squeeze a few extra dollars out of devoted fans.
Not unlike D-Box Technologies‘ motion-simulation seats, 4DX features chairs that pitch and roll according to the motion of the action within the film. But it also includes such features as “short bursts of sharp air” and “face water” to put the viewer in the middle of the on screen environment.
Presumably the volume of these atmospheric flourishes is modulated – or else Titanic fans may find themselves struggling to see the film during the ship‘s climactic descent into the ocean.
CJ 4DPlex Co. launched 4DX in 2009, and is using the technology to enhance the viewing experience of The Hunger Games, John Carter and The Avengers in addition to Titanic.
The company hopes to reach more than 800 auditoriums by 2016.
International
Russia-India cinematic spectacle Persimmon of My Love set for grand Moscow debut
Hindi cinema style musical revives Indo-Soviet cinema ties for today
MUMBAI: A new chapter in cross-border storytelling is set to unfold as Persimmon of My Love gears up for its premiere in Moscow on 1 April 2026, marking the first large-scale cinematic collaboration between Russia and India in decades.
Positioned as a modern nod to the cultural exchange that once brought Indian classics to Soviet audiences, the film blends Hindi cinema flair with Russian storytelling, aiming to rekindle a long-standing cinematic friendship.
Directed by Marius Weisberg, the musical comedy follows two brothers navigating a lively world of music, family and romance. The lead roles are played by Demis Karibidis and Mikhail Galustyan, with Karibidis also contributing as a screenwriter.
Shot entirely in India, the production leans heavily into Hindi cinema style spectacle. Filming took place across Mumbai studios and the cities of Udaipur and Jodhpur, whose architecture was used to create the fictional setting of Khurmada. A crew of over 350 worked on the project, with large-scale sequences featuring up to 1,000 extras.
The film also brings Indian creative talent into the mix. Dance sequences are choreographed by Jay Kumar, while music by Zurab Matua features songs in both Hindi and Russian, adding to its cross-cultural appeal.
Backed by TNT channel, MyWayStudio and the Russian Cinema Fund, the project reflects a broader push to strengthen cultural ties between the two countries.
With its mix of colour, comedy and cross-border collaboration, Persimmon of My Love is not just a film release but a reminder that cinema, much like music, travels well across borders.
