iWorld
Runn TV launches in India
Mumbai: India based Runn Media Labs launched Runn TV, the first Indian FAST (Free Ad-Supported Streaming Television) based content streaming platform designed to provide a reimagined and delightful TV viewing experience to Indian audiences. With 24×7 theme-based targeted channels with highly curated content, Runn TV aims to bring back the joy and comfort of traditional TV watching while leveraging the power of digital technology.
Runn TV will have multiple content categories including movies, short films, web series, kids, reality and performances in addition to top national news networks. The content will run as personalised channels where the users can start enjoying content without any subscription and switch between channels with just a single tap, with an option to watch the title live or later when they want.
Through a combination of deep content curation, multi-dimensional discovery engine and proprietary technology, Runn TV aims to maximise watch hours and minimise searching and browsing for its OTT users.
“We are building Runn TV with a vision to make it the go to Entertainment Experience Destination for Indians across the globe. We are very selective with our content partners, channels and content strategies and not in the race to increase the count of channels which is pretty common in today’s FAST world,” said Runn Media Labs founder & CEO Manish Sinha. “On the business side, we are cognizant of challenges in this industry and are working on it with a long term strategy. With Runn TV, we are targeting the high growth connected TV advertising for monetization and our advanced proprietary technology and value & data driven content sourcing approach will help us enable differentiated experiences for users and make economics work for business sustainability & growth.”
Runn TV will be expanding to other content categories such as music, infotainment and lifestyle and regional Indian languages over the next few months with addition of 2-3 channels on an average every month.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
